Masculinity is a trait of behaving in ways considered typical for men, such as adventurous, strangeness, toughness, and bravery. These days, because of sexual equality society, it is hard to say that masculinity classified as man’s trait. But in the past, masculinity was such a man’s property.
In the advertisement, companies use masculinity to represents the real man. The cowboy is one of the well portrayed figures of masculinity. Cowboy is represented as a tough and silent guardian of the frontier. For instance, before the cigarette advertising was banned in the US, Marlboro used the cowboy figures in their advertisement to emphasize the masculinity of their product, to make consumers looks cool as much as cowboy.
According to George Orwell’s 1984, it is hard to say that Winston Smith, who has opposite ideas against Big Brother, was a perfect figure to portray masculinity. Through the story, Winston exposed his weakness such as worried about that the likelihood to be captured and tortured by the Thought Police because he committed thought crime. Also, he afraid of mouse and Julia, when he thought she was a political spy. Those matters decline the masculinity of Winston, but some masculinity traits was arise from Winston. Winston wrote diaries, which prohibited by the government, and began his small rebellion against the government, himself. Also, masculinity was largely exposed, when Winston declared that he is an enemy of the Party and wished to join the Brotherhood. When he captured by the though police, through the torturing sessions, he exposed his weakness, but at that moment of declaring that he hates Big Brother, he was the bravest and adventurous man in Oceania.